Virtual reality to be brought to life for businesses

The as-yet untapped potential for businesses to make use of virtual reality technology across a multitude of disciplines are to come under the spotlight at a conference in the midlands.

Tim Luft in one of woote's patented virtual reality driving simulator pods

Tim Luft in one of woote’s patented driving simulator pods

Delegates will be given access to leading thinkers and developers of VR technology, along with early adopters who are already using it to transform aspects of their organisations.

The event is being organised and hosted by woote at its conferencing centre in Telford, which is also home to its array of specialist virtual reality simulators, allowing delegates to get hands-on with cutting edge hardware.

There will be presentations from the British Army on how it is using VR for recruitment and a representative from the energy industry on its deployment for health and safety training.

Putting VR to work

Leaders in the sector, including VR entrepreneur and woote founder, Tim Luft, and Patrick O’Luanaigh, chief executive of long-established VR software developer nDreams, will be making the case for putting virtual worlds to work for business.

Tim said: “Virtual reality applications are already being put to excellent use by forward-thinking businesses who are using them to raise standards in training and customer experience as well as, often, to reduce the costs associated with physical presence. But we’re only scratching the surface of what’s possible.

“The technology is on the verge of mass adoption thanks to the likes of Facebook’s investment in hardware-maker Oculus and the work being done by other major hardware vendors. The uses we can put VR to for business are vast and so far largely unexplored. We want to open people’s eyes to that – take them into a whole new world, if you like – and this conference is a great way for them to get hands-on, see what’s possible and start thinking about the benefits for their business.”

The woote headquarters boasts a large, customisable meeting and conferencing space, in addition to its VR suite, making it the ideal venue for this event.

The day-long conference will be held on April 30 at woote, in Hadley Park, Telford, Shropshire and places are limited, making early booking advised. Call 01952 741237 or email

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